In the quest for balance in our days, it seems that we're all squaring off with this 500 lb. gorilla called 'the internet'. Here's a surprising answer to a question I'd never thought to ask:
Q. What causes you to lose control of your time when you're on facebook, twitter and Instagram?
A. Along with irresistible headlines like <<Kim Jong Un's new 'sculptured haircut' >> ("This'll take five seconds.") and the non-stop scroll of posts by people I actually know, there's body chemistry.
Let me set you straight about your source here. I never took Chemistry in either high school or college and barely squeaked through high school Biology. A passing grade for me was more of a favor to poor Mrs. Banerji so she wouldn't have to put up with my pranks-in-class ever again.
My source is 'anecdotal', i.e. my experience. And while I barely have the attention span to read the National Enquiry (unless in the checkout line) I can lose a day in the rabbit hole known as facebook. Or twitter.
The $64,000 answer? Endorphins. I'm like a crack addict. The difference is, instead of crack, I'm going for Likes, Comments and Views which, to a person craving constant reassurance, give a short-lived endorphin high. As you know, maintaining the high is a little like filling a bucket with a hole in it.