Go Big or Go Bust: The Story Behind The Making Of This Web Series Trailer

Over a year ago, Marion O'Grady pointed out that in order to properly spread the word of this show, we really should have a highlights reel (AKA trailer) which would give someone unfamiliar with The Louise Log a sense of all three seasons of it. 

I figured that, with help, I could slap something together over a month, maybe two.
Ever hear the expression: "Many a slip twixt the cup and the lip"? There were so many false starts I've lost count. I had no idea what a huge undertaking it would be -- or maybe I did which is why I had taken on this mad challenge.

Anyway, with suggestions from colleague Mhairi Morrison of Feathers and Toast, help from the soul of generosity, superfan Marie Pope, who organized a focus group of people unfamiliar with the show, hard-boiled feedback from marketing coach and consultant Mudd Lavoie, Seed&Spark CEO Emily Best and finally from Mr. Green, I am THRILLED to finally present the final result.

I am beyond grateful to Julie Clark Shubert for letting us use her delicious song “I Want To Know You”.

But just so you don't get the wrong idea, getting the material cut was only the first step, one which took about a year, more actually. Next there was the fun of going back into old hard drives. I was determined to find the original files which are of higher resolution than in the episodes I had uploaded to YouTube.

Too bad there aren't any pictures of super-tech me (NOT), surrounded by hard drives out of their boxes, all with their different power cables, plugging them into my old computer which was limping along with my only copy of the editing software used to cut most of the episodes.
Mr. Green was subjected to the extremes of my moods: alternately exhilarated that I'd finally figured out the proper way to extract and/or compress files, or plunging into the depths of depression, certain that I would never be able to master this much less finish the job.  It was way over my head. It was going to eat me alive.

It's thanks to Patrick Carey of the Apple Store at West 14th Street's third floor that you're getting this trailer instead of dark reports about me. Patrick saved the day regularly for months and there's not an ounce of hyperbole in that.

I hope you enjoy this trailer. And if you do, please share it!  Thank you! 

Here are two links for easy sharing:

http://thelouiselog.com

https://vimeo.com/137638896          

 PS Click on the white arrow in the middle of the 'comedic brilliance' video screen and then, for a bigger video player, click on the white 'flower' just under the words: "Meet Louise". 

PS Click on the white arrow in the middle of the 'comedic brilliance' video screen and then, for a bigger video player, click on the white 'flower' just under the words: "Meet Louise". 

CAST (in order of appearance)

Christine Cook
Muhammad Akmal
Fatima Elias
Kenneth B Goldberg
Jesse Epstein
Sheldon Horowitz
Jennifer Sklias-Gahan
Pascal Yen-Pfister
Senami d’Almeida
Tom Tinelli
Mathilde Dratwa
Leer Leary
Morgan Hallett
Everett Quinton
Joseph Franchini
Danusia Trevino
Marie Christine Katz
Ann Imig

“I Want To Know You”
written and performed by
Julie Clark Shubert

“Steady Now”
written by and used with permission of
Victoria Trestrail

Marketing Concept/
Coaching
Mudd Lavoie

Marketing Strategy
Beth Tallman

Sound Mixer
Chris Leone

Sound Editor
Laura Hanna

Special Thanks
Patrick Carey

Executive Producer
Marion O’Grady

Written by
Anne Flournoy
Mordecai Green
Sandra Vannucchi

Created, Produced
and Directed by
Anne Flournoy